Highlighting its commitment to support its regional distributors by driving the growth of their business and strengthening the local supply chain in each region, Ultra Lubricants hosted a dedicated virtual conference, on Friday 5th and Monday 8th March 2021 under the theme “Powering Towards Agile and Sustainable Performance.”

Organised as part of the 40th Anniversary celebrations of the Ultra Lubricants brand, the distributors’ conference was attended by representatives of twelve (12) regions including Antigua, Anguilla, Barbados, Grenada, Guyana, Montserrat, Nevis, St. Kitts, St. Lucia, St. Vincent, Suriname and Tortola. The Conference also served as a networking opportunity for the regional businesses to engage with global lubricant industry leaders.

Contributing to this virtual conference were representatives from NP’s international additive suppliers, the Lubrizol Corporation: Speciality Chemicals and Renkert Specialty Oils and Products, who shared their perspectives on the “Impact of Covid-19 on the Lubricants Industry” as well as practical guidelines on “Navigating the Challenges of Raw Material Costs, Shipping and Logistics in this Re-emerging Global Economy.”

Additionally, the conference focused on reinforcing product knowledge of Ultra’s range of lubricants while providing participants with valuable insights into sales, marketing and customer service. As part of the interactive sessions, participants were also given a behind-the-scenes virtual tour of NP’s Plant Operations and certified Laboratory, where the Ultra Lubricants brand, the only lubricant specifically blended to meet the rigorous demands of our tropical conditions, is manufactured.

At the end of the conference, not only did NP achieve its goal of engaging with industry leaders but the regional distributors also gained a deeper appreciation of the marketing strategies and techniques necessary to boost sales of Ultra Lubricants.